Shot by Jonas Lindstroem and originally released on International Women’s Day, Ivy Park celebrates strong women with its “Strong Beyond Measure” spring 2018 campaign.
According to a press release,
Ivy Park founder Beyoncé recognizes how an active and health-conscious lifestyle can help women realize their goals on the sports field, in their chosen industries, or as caregivers at home. This campaign encourages women to find their sport to support their life’s journey and through its lenses, to push forward the conversation of equality through empowerment.
The campaign features track athlete Risqat Fabunmi-Alade, Manchester, British singer-songwriter IAMDDB aka I Am Diana Debrito, and model Molly Smith.
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