London-based brand CHiCHiA recently premiered its Spring/Summer 2015 collection. The bright, bold luxury brand which is created by designer Christine Mhando, and ethically produced in Tanzania, mixes beautiful prints with really interesting details and cuts.

The lookbook for CHiCHiA’s SS15 collection, titled HADITHI HADITHI, features ChiCHiA’s unique signature style set against a backdrop of storybook style illustrations which were inspired by Tingatinga paintings from Tanzania.

“HADITHI HADITHI” literally means “story story” in Swahilli.