COVID-19 has changed and reshaped many industries and the fashion industry is no different. Be it common or low-level designer brands or high-end brands, all have changed the way they work. Although, luxury fashion brands have suffered the most ever since the pandemic took over.
As compared to 2020, the sales have dropped by an estimate of 20 to 35 % throughout the year. Although 2021 is expected to bring back a boost in sales for luxury brands as well as fashion brands in general.
Both the sales and styles have been affected due to COVID-19. This is because many people were saving for the worst. The financial crisis has been an issue for many. This has also led to the realisation that people want something that would look stylish in a minimum budget and that would also work year-round.
Therefore, many high-end brands have even started responding to consumer’s demands. They have noticed trends and have started catching up on them. Both in terms of style as well as the way the fashion industry works and manufactures.
Keeping that in mind, let’s go through what the post-COVID-19 style and fashion industry would look like!
More Sustainable Fashion in Demand
COVID-19 has also made many consumers realise the importance of eco-friendly products. As a result, consumers want eco-friendly material and products even in the fashion industry.
This is the basic factor that will affect the rest of the fashion trends in the upcoming post-COVID-19 world. Complex material such as net and lace may not be suitable and flexible in the long run. Hence, consumers will make material-based decisions for fashion.
The Trend of Minimalism and Neutral Colours
Colours will also play a role in sustainability. Neutral colours will remain more in the trends. Neutral colours pair well with all types of outfits and other colours. This can help people become more sustainable and flexible with their clothing choices.
Neutral colours also have a soothing effect on the mind. Some of the top neutral colours are beige and the usual white and black. A monotonous look will help create a simple and minimalist appeal. Whereas, a bit of pop may be added with the help of accessories such as jewellery or bags. Consumers would also want colours that mimic nature well. These colours may also include toned down greens and blues. Other colours that are influenced by nature are shades of browns. It all depends upon the consumer’s choice.
More Work-from-Home Collections
Work-from-home culture has also changed the way the fashion industry is working. When was the last time that we saw outfits that were defined as the ‘work-from-home’ range?
We can also expect new styles that are crossovers of suit styles and loungewear. People have been experimenting crossovers with what they have had at home. Hence the line between working from home and office wear has been slowly disappearing throughout 2020.
Other than that, in terms of material, people are looking for clothes that can be washed easily. Material that will look comfortable and formal for on-the-go meetings will be common in this new post-COVID-19 fashion season.
And of course, office culture will be back in 2021 and beyond. Sooner or later, people will start going to the office again. As a result of prolonged lockdowns and work-from-home outfits, comfortable outfits will be accepted in the office environment as well.
Work-from-home outfits will be a blend of casual and workwear. You can expect all types of styles in this range. People will wear jumpsuits, trousers and shirts, and more. They will wear anything as long as it is comfortable and neither too casual nor too outrageous. It’s also seen comfy shoes like Ugg’s make a massive comeback with Ugg slippers flying off the shelves, and stores like Larizia selling out.
Seasonal Trends May Disappear Altogether
Usually, brands launch their new collection in the form of seasons. The downside to having collections arranged by seasons is that it results in more waste. Since consumers are looking for more sustainable fashion, they would look for flexible material.
Fashion seekers would want a material that can make work in the summer as well as in the winter. Some of the top material choices would include cotton, linen, silk that can be washed easily, and wool for winter.
Again, we can owe this shift to sustainability. Seasonal trends produce the perception that certain clothing is only meant for a limited time. This leads to more mass production and less sustainability.
The Use of Virtual Reality in Styling
The E-commerce industry is one of those sectors that has evolved rapidly in 2020. Owing to the lockdown, many people had spent shopping for clothes online. With the help of technology, consumers can try out different outfits and styles with the help fo a click.
This will also give rise to virtual fashion and styling. We can already see that virtual outfits are becoming a thing. We can find designer wears for avatars in video games. Similarly, more online shops will incorporate virtual trying rooms to make fashion easier.
Owing to virtual reality, consumers can easily mix and match styles. In the comfort of their homes, they can try out different accessories to match clothing for multiple outfits. Not only will this help explore more styles for consumers, but also designers. Many top-notch brands are also working on virtual styles. Work is also being done on colour-changing outfits to reduce the number of clothes people have. We are not sure how soon technological clothes will become common though!
All in all, people would seek flexibility in the post-COVID-19 world. Comfort will soon be the ultimate style season and fashion symbol.