From her design collaboration with Puma to her rumored upcoming fashion line and fashion magazine, it seems like Rihanna’s on her way to becoming a fashion mogul.
The popstar has teamed up with San Clemente, California-based sock company Stance, as part of a 3 year deal where she will serve as a contributing creative director.
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” said Rihanna. Her relationship with Stance goes back to 2012, when the company made her a custom pair of socks for a Complex Magazine cover shoot.
The collection won’t hit stores until fall, but the Stance recently shared a preview on their website. The collection draws inspiration from designer John Galliano’s iconic newspaper print.
Numbered like a limited edition from one to 1,500, the crew socks come in men’s and women’s sizing at a retail price of $30. There are 1,000 of the over-the-knee style, which sells for $26. Both made of combed cotton, the designs feature sublimated prints in red, white and black of newsprint typography and vintage movie art. Rihanna put a personal stamp on the product by emblazoning the phrase “Bad Gal” all over the designs, which hints to her Instagram account with 22.5 million followers. She also printed her surname Fenty in a Gothic typeface on the back of the crew socks. The singer snapped up the first in the series of crew socks.
No word yet on which stores will be carrying the collection.