Sneak Peek. Fenty PUMA by Rihanna Spring 2017.

Fenty For Puma Spring 2017

In a blink-and-you’ll-miss-it moment, this behind-the-scenes video of Rihanna’s recent CR Fashion shoot offers a glimpse at her Fenty PUMA by Rihanna Spring 2017 collection.

Rihanna showed the collaboration’s first collection last February at New York fashion week to much fanfare, but skipped out on showing her second collection in New York earlier this month. Instead Rihanna hosted a series of promotional events to celebrate the debut collection’s sale. It was later confirmed that she would be showing the next installment of Fenty For Puma on September 28th, during Paris Fashion Week.

From this sneak peek it appears that the international pop star will be doing complete turn from her dark, gothic collection, instead opting a pastel palette.



You can watch a livestream of the Fenty PUMA by Rihanna Spring/Summer 2017 at Fenty.Tidal.com on September 28th at 1:30pm EST.