Back in 2014, entrepreneur and former Foursquare employee Tristan Walker revealed his plans to make products from his growing corporation Walker & Company a staple in households of color across the country.

The company, which has since attracted funding from Silicon Valley titans like IVP, has been steadily rising through the branding of its most popular product Bevel. Bevel, a shave system marketed to black men promises smooth clear skin, and the prevention of razor bumps.

Walker recently announced that Bevel will soon be hitting the shelves at Target, joining other black-owned personal care products like Shea Moisture. No word yet on a hard release date, but we’ll keep you posted.