When it comes to the protection of their name and trademark, megastars like Beyoncé definitely don’t play. According to recent reports, the pop star is suing a Texas-based company, Feyoncé, Inc. The company, whose name is a combination of fiancé and Beyoncé, offers bachelorette and engagement goods featuring lyrics from Beyoncé songs. All of the items are made with a font and color scheme that’s quite similar to the ones used in many of the goods sold on Beyoncé’s official website.
Feyoncé, Inc is being sued on the grounds that their products damage Beyoncé’s brand. The pop star’s camp also claims that the company has ignored cease and desist requests.
According to the lawsuit,
“Defendants adopted the Feyonce mark to call to mind Beyonce and her famous song. Defendants’ conduct described herein is intentional, fraudulent, malicious, willful and wanton. Seeking to capitalize on the notoriety of ‘Single Ladies,’ with its famous lines ‘put a ring on it,’ Defendants are selling merchandise bearing the ‘FEYONCÉ’ mark — a misspelling of ‘fiancé’ intended to call to mind Beyoncé and her famous song. Some of Defendants’ merchandise even bear the lyrics ‘put a ring on it’ further solidifying the connection between Beyoncé and the unauthorized products.”
This isn’t the first time that Beyoncé has tried to put a stop to Feyoncé merchandise. Last year her legal team sent a notice to Etsy, requesting that mugs with the punny moniker be taken down. While the indie marketplace complied, Feyoncé items are still being sold on other venues.