Black Friday Sales Down 11%. #BlackOutBlackFriday.

BlackOutBlackFriday, Black Friday
(Macy’s employees Raechelle Brooks, left, and Lisa Jones, center, join demonstrators protesting at the Saint Louis Galleria mall. Joshua Lott / Getty Images News)

Several media outlets are reporting that sales this past “Black Friday” have dropped slightly, positing that the frenzied shopping event has lost it’s luster to bargain hunters. But, is #BlackOutBlackFriday, the actual cause for this slight drop?

In a world where capitalism, politics, and social issues intertwine at the expense of the disenfranchised, filmmakers Ryan Coogler, Shaka King, Terence Nance urged African-Americans to hit back. The movement was also supported by filmmaker Ava DuVernay, as well as a host of celebrities, including Soledad O’Brien, Kat Graham, and Solange, who delayed the release of her sneaker line to today.