Italian high-end fashion house Dolce & Gabbana has officially tapped into the ever-growing international demand for fine modest fashions with the debut of a new line of hijab and abayas.
The brand joins fellow heavy-hitting European houses Hermes and Dior in marketing fashions specifically to observant Muslim women. Muslim fashion is considered the next big untapped market, and is estimated to reach $484 billion by 2019. American brands like Oscar de la Renta, DKNY, and Tommy Hilfiger and Spanish brand Mango, have also created looks to cater to the Muslim market. Last year, H&M featured hijab-wearing London-based model Mariah Idrissi in a fall campaign video.
Dolce & Gabbana premiered the line, which gives a nod to its Sicilian heritage with elements of lace and floral embroidery in neutral colors, exclusively with Style.com/Arabia.