
The latest installment of Calvin Klein’s wildly successful, social media-driven #mycalvins campaign features a star-studded cast that includes FKA twigs, Kendrick Lamar, Fetty Wap, and model Adwoa Aboah. The campaign, which is led by stars Justin Bieber and Kendall Jenner calls on fans of the brand to share images wearing the brand’s signature undergarments with the hashtag #mycalvins.
Shot by Tyrone Lebon, each ad also shares each model’s feelings on Calvin Klein.

[…] Weeks after the surprise release her latest single “Good to Love,” alongside a beautiful music video, FKA twigs treats fans to an extended version of the track, this time with new visuals, as part of Calvin Klein’s #mycalvins advertising campaign. […]