Rihanna Launches Fr8me, a New Creative Agency Representing Fashion Stylists, Hair Stylists, and Makeup Artists.
While news of Rihanna’s various fashion ventures have fans wondering what to expect next from the star, it appears that Riri is now involved in the representation some of the industry’s top creative talents.
According to recent reports, the pop star quietly launched a new agency, Fr8me. The Los Angeles-based firm was created with managing partner Benoit Demouy, formerly of the agency Tracey Mattingly. It also already has some major talents on its roster, including Rihanna’s longtime makeup artist Mylah Morales and Taraji P. Henson’s wardrobe stylist Jason Bolden. The agency also reps Smith family stylist Marcia Hamilton.
The agency seems like a logical move considering styling has played a major part in Rihanna’s ever-evolving image.
“Hair, makeup and styling play an important role in creativity,” Rihanna, 27, tells THR. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
In conjunction with Fr8me, Rihanna has started the photo agency A Dog Ate My Homework, which represents photographers Erik Asla and Deborah Anderson.
Despite these endeavors, word on the street is that longtime Rihanna fans have nothing to worry about. Her eighth studio album, Anti is still on the way.