For fall 2016, Pop Caven, the brand helmed by Nigerian Sisters, Joan and Doreen Caven decided to celebrate their culture by remixing iconic Western logos.

“Growing up in Lagos in the 1990s, sport brands like FILA, Nike and Adidas were all the rage,” The sisters tell NATAAL. “I had a pair of FILA sneakers that I wore everywhere – school, parties, church – you name it. I also remember my sister and I running to the TV to sing along to the soda commercial jingles. We would compare which company had the better commercials – I still think Coca Cola wins by a landslide, she thinks Pepsi! People don’t realise that pop culture is worldwide and that African consumers have huge buying power. So we took the nostalgia of our childhood memories, our exposure to these brands, and came up with the idea of creating sweatshirts combining an essence of our African culture with recognisable logos.”

Shop at Pop Caven Online.