The Latest Gap Ad Stars a Breastfeeding Mom.

Gap Breastfeeding

Gap figured out the best possible way to highlight just how comfortable and versatile its Pima cotton sleep shirts are. A young mom rocks the basic piece from the brand’s recently launched Love by GapBody line while breastfeeding her infant.

The new ad was posted on Gap’s social media pages and quickly drew tons of praise.

“We aim for the marketing around Love by GapBody to encourage and empower all women to be the woman they want to be as a friend, partner, wife, mother and voice in today’s society,” a Gap spokesperson tells PEOPLE.

Gap Breastfeeding