We Need to Talk About This Deeply Disturbing Cereal Commercial Set to Kelis’s ‘Milkshake.’

Milkface Milkshake

The other night, while up working way past my bedtime, I was jolted from my sleepy, yet determined haze, by one of the scariest things I’d seen in a while.

As the instantly recognizable instrumental to Kelis’ “Milkshake” started, I got ready to indulge in a late-night booty pop to the track that defined the early aughts.

But this was no “Milkshake,” instead this was an abomination known as “My Milkface.” I cowered in horror as wide-eyed figures engaged in goofy dancing across my screen. And the baby. Oh GOD — the baby. See for yourself.

And here’s the original, in case your soul needs cleansing.