On Tuesday, the legal nonprofit Atlanta Women for Equality, launched a social media campaign, with the hashtag #ClockOut4EqualPay to bring awareness to how wage inequality affects black women in America. Advocates and supporters took selfies of themselves holding a time-card graphic with a clock-out time of 2:07 p.m. They posted the images to Facebook, Twitter, and Instagram with the accompanying hashtag.
It's 2:07pm; imagine if you stopped getting paid for the rest of the day. #BlackWomenEqualPay #ClockOut4EqualPay pic.twitter.com/wYWez6FF8X
— Chirlane McCray (@Chirlane) July 28, 2015
Pay discrimination against Black women MUST stop! #clockout4equalpay #blackwomenequalpay @nwlc @YWCAATL @9to5Atlanta pic.twitter.com/zJbXmQ8gYn
— Lisa Anderson (@AndersoLisa) July 28, 2015
The pay gap is crap. #clockout4equalpay #BlackWomenEqualPay pic.twitter.com/hEJgQDGvOu
— Agbo Ikor (@SassyAgbo) July 28, 2015
The chosen date for the campaign and the “clock-out” time of 2:07pm were of particular importance to the campaign. Atlanta Women for Equality explains,
Did you know that Black women make only 64¢ to the white male dollar? On average, a Black woman would have to work an additional 208 days into 2015 to make what a white man earned in the 2014 calendar year. That is, a Black woman would need to work from January 1, 2014 until July 28, 2015 to make what a white man earned by December 31, 2014.
Over the course of a 40-year career, Black women would typically lose $775,000 to the wage gap – this means that a Black woman would have to work almost 63 years to earn what a white man would make in 40 years.
Black women's equal pay day. #BlackWomenEqualPay #clockout4equalpay pic.twitter.com/1QuoF2rz5p
— UA Feminist Caucus (@uafeminist) July 28, 2015
“The wage gap is far greater for black women than it is for white women,” Lisa Anderson, Executive Director of Atlanta Women for Equality told CNNMoney. “That of course has a very big impact on the lives of not only black women, but black families.”