Adidas and Stella McCartney Celebrate Strong Women for Spring/Summer 2024

Adidas and Stella McCartney celebrate strong women in this latest campaign shot by Harley Weir. American collegiate gymnast Nia Dennis features alongside South African bodybuilder and fitness influencer Zinhle Masango.

Both Dennis and Masango model stylish, 80’s-inspired looks from the collection. Key pieces include tops and leggings with cutouts.

According to McCartney:

“This season, I am so excited to explore a new area to innovate in – strength training. Blurring the lines between performance and fashion, we have crafted products that will support those big power moves, whilst bringing a fresh sense of style to the whole experience. Through this collection and campaign, I really want to celebrate female power in all its diverse and beautiful forms.”