Gabourey Sidibe and Danielle Brooks join plus-size models models Ashley Graham, Candice Huffine, and Alessandra Garcia for Lane Bryant’s Fall 2016 campaign.
The stylish, black and white images, shot by Cass Bird, represent a new, bold direction for the long-running plus-size brand. Titled “#ThisBody Is Made to Shine,” these ads are the second installment of Lane Bryant’s “This Body” campaign, a series that highlights the importance of body inclusivity. This also marks the first campaign for Gabourey Sidibe.
When asked what compelled her to work with Lane Bryant, Sidibe had this to say:
“I’m being very particular as far as fashion campaigns. Should I be telling other people what to wear? Probably not. But I liked the idea of this campaign, and that it’s all about bridging the gap between [plus and straight] sizes. I just think that’s really important. I remember how wide the gap felt to me when I was a teenager. I felt like I was in a position to do something to help that.
“Also, Lane Bryant has been a part of my life for a long time; even when I wasn’t wearing it, my mom was wearing it. Now that Lane Bryant has revamped its style quite a bit, it feels like clothes that I can wear, that make me feel sexy and confident, and not really clothes that my mom would wear. I get to wear things that girls that are not my size get to wear.”
Brooks, who previously served as the face of Lane Bryant’s collaboration with designer Christian Siriano emphasized plus-size brands can really help to expand the conversation around health and body size.
“It’s important to not get stuck in a size 14-and-up as the ‘standard.’ The thing about being plus size that people often forget is the conversation about health: We’re not ignoring that! There are women out there that are a size 28 that need examples of what it looks like to be a size 20; women that are a size 20 that want to be a size 14. We need to have realistic, healthy role models.”
An accompanying commercial for “#ThisBody Is Made to Shine” also takes on common criticisms of women who are plus-size — in a humorous, but also empowering way.