British Fashion Retailer Selfridges Goes Beyond Gender With the ‘Agender’ Project.


From androgynous fashion, to models that don’t fit into neat gender binaries, the world of fashion is no stranger to the examination and the deconstruction of the concept of gender.

Starting on March 12 of this year, high-end British department store chain Selfridges will dedicate three floors to gender-neutral fashion in a special project called Agender. The Agender project will feature collections from avant-garde designers such as Comme des Garçons, Ann Demeulemeester, and Gareth Pugh. The project will also feature the launch of renowned celebrity stylist and fashion editor Nicola Formichetti’s collection Nicopanda.

According to Selfridges,

Moving away from the tradition of a societal and sartorial binary gender definition, we will take our customers on a journey where they can choose to shop and dress without limitations or stereotypes.

Film, photography, music, and art exploring the concept of gender will also be on display.