Black-owned designer brand Hanifa, is set to expand with a new bridal line. Hanifa is a cutting-edge fashion label that has taken the fashion world by storm with its fusion of contemporary style and cultural richness. Founded by designer Anifa Mvuemba in 2011, Hanifa is known for its bold and innovative approach to fashion, blending African heritage with modern aesthetics to create unique and captivating collections. The brand has been worn by the likes of Zendaya, Cardi B, and Gabrielle Union, among others.
Mvuemba gained widespread recognition for her groundbreaking 3D digital fashion show in 2020, which showcased her collection entirely on virtual models, setting a new standard for fashion presentations. Anifa is not only a pioneer in technology-driven fashion but also an advocate for diversity and representation in the fashion world. Her brand Hanifa regularly features different body types and offers a range of sizes from XS to 3XL.
Mvuemba plans to continue her commitment to inclusivity with her new bridal line, which will feature options for customization.
“The essence of Hanifa isn’t only in the garments we create, but also in the relationships we build with our customers. We understand the significance of each moment in their lives and strive to be a brand that accompanies them every step of the way. We are honored to be a part of their special moments, and our debut bridal fashion collection is a testament to this commitment,” Mvuemba tells WWD.
Hanifa Bridal will make its big debut in a show at the Salamander Resort in Middlesburg, Va., on Oct. 15. The entire collection will be available for purchase on hanifa.co starting October 20th.