H&M is on a mission to find new talent to support an upcoming expansion. The fast fashion house recently launched a campaign that features real employees sharing their perspectives about working at the company. The campaign, which targets millennials, is called “Place of Possible” and is aimed at recruiting potential talent interested in working at H&M and in building a long-term career in the fashion industry.
H&M has released promotional videos in addition to launching billboards which feature portraits of employees and highlight the benefits of working at H&M.
“We are proud to launch of the Place of Possible campaign because we believe the best investment we can make is in our employees,” said Daniel Kulle, president of H&M North America. “H&M loves bringing fashion to the world and we need to find employees that want to join us in our journey.”
According to a press release,
The advertising campaign spotlights fifty H&M employees whose career trajectories at the company reflect the spirt of “Place of Possible” with personal testimonies, several which include advancing from entry-level positions to establishing a long lasting careers through the company’s internal promotion policies which seek to nurture talent and individual interests and style. The campaign, inspired by our employees, is the result of interviews with H&M staff. It is a true testament to the brand, solely unscripted and in their voice.
For more information to apply for a position, head over the H&M’s recruiting page.