Julia Sarr-Jamois Serves as Curator for Nike’s New Women’s Sneaker Boutique ‘Unlaced.’

Julia Sarr-Jamois

Stylist and i-D Magazine fashion editor Julia Sarr-Jamois has been tapped by Nike to curate a selection of sneakers for the brand’s new women’s boutique, Unlace.

Sarr-Jamois, a self-proclaimed Air Max addict, worked closely with Nike to pick styles that were both fashion forward and classic.

“This is all about inclusion, so that women can feel like they can wear different styles, such as a men’s sneaker,” says Sarr-Jamois. “I wanted to balance fun, a bit of classic and new silhouettes — and to encourage people to understand that there are no rules. I’ll wear a running shoe with a normal outfit, not to run in. And I think that’s really exciting.”

Her sneaker selections are currently available at Nike and new styles will be added weekly.