The campaign is aimed at young girls aged 7-12 and will run on subways, buses and phone kiosks. The campaign also invites girls to share what makes them beautiful the way they are using the hashtag #ImAGirl.
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New York City Launches the “NYC Girl’s Project”
The campaign is aimed at young girls aged 7-12 and will run on subways, buses and phone kiosks. The campaign also invites girls to share what makes them beautiful the way they are using the hashtag #ImAGirl.