Nigerian sisters Chinelo Chidozie and Ndidi Obidoa regularly used shea butter at home during their childhood in West Africa and now the product features prominently in their new skincare line. Chidozie and Obidoa created Bolden, a new skincare brand created with black women in mind. Bolden is all natural and boasts “expertly-crafted, responsibly-sourced, and tailor-made beauty experiences.”
One of Bolden’s latest products, the SPF 30 Brightening Moisturizer, has been attracting a lot of buzz. Sun protection product for people with darker skin are quite limited and often cause skin to dry out or result in a grayish tint. There’s also the ongoing myth that people with dark skin don’t need to use sunblock.
“A lot of black people don’t wear sunblock because they don’t see the damage immediately,” Chidozie tells Okay Africa. “There’s an issue with education around sunscreen in the black community. Even though skin cancer doesn’t affect people of color as much as it affects people with white skin, that makes it more dangerous because it’s often not caught until it’s in an advanced stage.”
Bolden’s SPF 30 Brightening Moisturizer dries clear and uses Vitamin C as a main ingredient.
Nourishing moisturizers and robust antioxidants help restore hydration and radiance while SPF 30 sunscreen guards against UV damage. Vitamin C lies at the heart of our formulation, providing brightening corrective properties and counteracting daily oxidative damage.
