The average click-through rate of businesses that rank number 1 in Google search is around 40%. With such a high CTR, it’s clear that optimizing your web content for search engines is a crucial step in converting clicks to leads.
But, modern search engine optimization (SEO) is a web of intricate steps that is nothing short of confusing. In this article, we pit on-page vs off-page SEO to define them and determine how they increase organic first-page results.
On-Page vs Off-Page SEO
The main difference between on-page SEO vs off-page SEO is where you’re localizing your SEO efforts. On-page SEO refers to all your SEO efforts within a single web page. This includes keyword optimization, meta description, schema markups, and more.
But, off-page SEO refers to all your SEO efforts that aren’t done on a single web page. Off-page SEO efforts include link-building strategies, domain authority, and social link shares.
The basic strategy of on-page SEO is to optimize your site so it organically appears on search engine results pages for relevant queries. Some quick basics of how to do on-page SEO are:
Keyword Optimization
Keyword research can be daunting at first, but there are some good tools out there to help you along. You should start by identifying high-volume keywords related to your industry. Google Trends is a great tool to find and generate keywords, topic ideas, and more.
Then, use those keywords and related terms throughout your webpage or post. Remember, overuse of keywords will result in losing your ranking on search engines.
Meta Description
Search engines also use the meta descriptions of your web pages as ranking factors. The meta descriptions you write should be succinct, falling below 155 characters. They should also include your primary keyword or phrase.
Quality Content
Search engine algorithms are complex and able to discern quality content from spam. Also, make sure the content you post contains useful information. Moreover, make sure it utilizes human speech patterns and is not machine-generated.
Internal Linking
Like external linking, internal linking helps the search engine bots crawl your pages faster. So, your internal linking strategy will help search engines recognize your new blog posts or web pages with ease.
Off-Page SEO Basics
When people think of SEO, they often jump straight to off-page SEO. It encompasses external backlinks and other activities that improve your search rankings. Some basic off-page SEO strategies include the following:
Backlinking
First, invest time in establishing domain authority and building quality backlinks. Do not try to build an entire link profile immediately. Instead, start by earning a few links from authoritative sites and working your way up from there!
Build Online Presence
Next, start a social media presence and share engaging content regularly. Having an active social media presence is crucial to success in SEO these days. Not only does it create opportunities for exposure and promotion, but it also establishes trust with potential customers.
Guest Posting
Finally, leverage guest blogging opportunities whenever possible. Many websites use guest posting as part of their content strategy. If you have something valuable to say or an interesting perspective to share, don’t be afraid to reach out! Guest posting helps build business connections while boosting your SEO rankings.
More SEO Tips and Strategies
On-page vs off-page SEO is the tip of the iceberg when it comes to optimizing your web presence. The higher you rank in search engine results, the more customers you will attract, and the bigger your business will grow!
Don’t hesitate to put your business at the top of the Google results page. Get even more insider SEO tips by checking out our other blog posts. Start optimizing your website today!
