Brooklyn based designer Nike Oyelami is one of only a handful of fashion entrepreneurs who has worked to address a pretty common conundrum women deal with when shopping online — what will this dress look like on MY body type?
In 2010 Oyelami launched her clothing line Ekineyo. The brand gets its name from her middle name, Oyenike, spelled backwards. Over the years, Ekineyo has built a lot of buzz, and has even been worn by Jill Scott and Elle Varner amongst others.
Oyelami showcases Ekineyo’s offerings on different body types, and even includes a “Virtual Size Guide” so that shoppers can get a better idea of how certain styles might look on them.