As the owner of a law firm, your day is likely already filled to the brim with tasks. Unfortunately, this often means that attorneys don’t have the resources or time left to allocate toward advertising and marketing their services. This is problematic because a strong marketing campaign is one of the most effective ways to bring in new clients.
Internet marketing is by far the most popular approach, but for a professional whose days are already too short, the idea of developing a complete online strategy seems near impossible. That’s where internet marketing firms, like ApricotLaw, come in.
These knowledgeable professionals will handle every aspect of building your campaign from the ground up and making sure it’s running smoothly. Continue reading to find out why you should consider investing in this kind of service.
As an attorney, you would likely never encourage someone to prepare an insurance claim or go to trial on their own. That’s because you know that you’re an expert in your industry, and you have the skills, knowledge, and experience needed to garner the best results.
The same concept applies to internet marketing agencies. These professionals understand the ins and outs of all aspects of a marketing campaign, from SEO and website development to PPC (pay per click) advertising and social media. They’ve studied best practices, know how to analyze data, and have the creative thinking needed to develop your brand.
Of course, they’ll be happy to answer any questions you might have and educate you on this information along the way. But the benefit of working with an internet marketing agency is that you’re investing in the expertise. This allows you to hit the ground running with a head start, rather than spending time trying to learn the industry on your own.
Studies have found that, on average, attorneys can spend anywhere from 60 to 70 hours a week working. Between the heavy workload and a need to find some kind of balance, it’s no wonder that non-industry related tasks like marketing and advertising don’t fall high on the list of priorities for firm owners.
When you work with an internet marketing firm, you’re able to get more out of each week. You and the agency you hire will work side-by-side, each focusing on the tasks you’ve been assigned. By freeing up this responsibility to another party, you can spend more of your time on the pressing matters of your business while knowing full well every effort is being made to increase leads and gain new clients.
How to Get Started
Now that you understand the advantages of working with an agency, you might be asking yourself, “How do I move forward?” As you start researching, look for agencies that specialize in legal marketing. These professionals have an innate understanding of the intricacies associated with law firms, and they’ll be able to surpass the learning curve other, more general agencies might need to undertake.
You’ll also want to see an agency with an extensive portfolio of past projects. By reviewing their work from previous partnerships, you’ll garner a better understanding of the kind of work they’ll be able to do for you.
After you find a company you want to work with, schedule a consultation to discuss your needs. These might include building a more accessible and user-friendly website, creating unique content for a blog, building social media pages, or investing in paid search campaigns. Once they have a better understanding of what you’re looking to accomplish, the account managers at the firm of your choice will put together a comprehensive proposal, so you know exactly what your campaign will entail and how they’re going to get it done.